VFX
Creative Concepting

OFFSET - SET IT OFF

Offset - Set It Off (Official Album Cover)

Featured at #95 on Rolling Stone’s list of the top 100 album covers of all time, Offset’s Set It Off marked a major milestone for Null Studios — all while being our first official album cover as a visual production team.

Created in collaboration with creative director Amber Park, the final artwork was chosen from over 15 fully developed concepts crafted by our team and refined through countless iterations over a focused two-week sprint. The result went global — featured on Jimmy Kimmel Live, in the heart of Times Square, and projected onto the Arc de Triomphe and Eiffel Tower.

A Grammy-nominated album, a cultural moment, and one of our proudest achievements to date.

Credits

Creative Director: Amber Park
CG/Graphic Design Studio: Null Studios
Lead Graphic Design Artists: Jacob van Pelt, Justin Hwang, Noorfxs

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